Project Introduction

The Enterprise Management and Innovation program at the London Regal College (EU) School of Business and Management aims to cultivate future business leaders and innovation drivers by integrating strategic management, entrepreneurial thinking, and technology commercialization. This course emphasizes business model design, innovative ecosystem development, and digital transformation, enabling students to master basic business operation skills and innovative execution abilities. Industry cooperation, entrepreneurial incubation, global case analysis and other practical platforms further assist students in becoming professional talents with both strategic vision and practical abilities.

Explore our project

1. Undergraduate Program (BEMI)

Duration: Four years full-time

Core courses:

Strategic Management and Competitive Advantage

Entrepreneurial Thinking and Business Model Design

Commercialization of Technology and Diffusion of Innovation

Digital Transformation and Enterprise Architecture

Business Ethics and Social Innovation

Features:

Practice oriented: Developing new products/services for startups and technology companies through "enterprise innovation projects"

Technology integration: mandatory design thinking courses using Figma, Miro, and other tools.

Entrepreneurship incubation: Obtain shared office space and mentor guidance to achieve creative commercialization.

2. Master's program

MBA (Business Management and Innovation Direction)

Duration: 1-2 years (full-time/part-time)

Courses: Strategic Innovation Management, Technology Entrepreneurship, Digital Transformation of Enterprises, Social Enterprises

Highlights:

Global Case Competition: Jointly organized with Stanford University and Harvard Business School.

Industry mentorship system: pairing with executives from top companies such as Apple, Tesla, and others.

Master of Science in Enterprise Innovation (STEM)

Duration: 12 months

Skills: Innovation ecosystem analysis, agile development, intellectual property management, open innovation strategy

Partners: Amazon AWS Innovation Lab, Microsoft Startup Program Salesforce， Provide technology commercialization projects.

3. Doctoral Program (Doctoral in Enterprise Management and Innovation)

Term: 4-6 years

Research direction: Digital platform governance, open innovation networks, corporate social responsibility and innovation, emerging market entrepreneurship

Advantage:

Frontier research: Collaborating with the MIT Media Lab and the Haas School of Business at the University of California, Berkeley on interdisciplinary projects.

Academic resources: Co hosted a seminar on "The Future of Innovation Management" with editors from MIT Technology Review and industry leaders.

Focus on the center

1. Entrepreneurship and Innovation Center (CEI)

Mission: To cultivate entrepreneurial spirit from creativity to commercialization.

Achievements:

Through the business plan competition at the University of Colorado Weill School of Business, over $3 million in funding was received, and the winners were invited to join Y Combinator.

40% of incubated startups have received seed funding or more, and have established partnerships with venture capital firms such as Sequoia Capital and A16Z.

2. Digital Transformation Laboratory (DTL)

Focus: Enterprise architecture design, commercialization of artificial intelligence, blockchain applications, data-driven decision-making.

Activity

Collaborated with AWS to develop a "Cloud Native Enterprise" training program, covering over 50 Chief Information Officers.

Host the Global Digital Transformation Summit, gathering executives from companies such as Microsoft and IBM.

3. Institute of Social Enterprise (ISE)

Key measures:

Public Welfare Innovation: Designing sustainable business models for non-profit organizations such as the United Nations Development Programme's Clean Energy Financing Program.

Ethical Innovation Workshop: Exploring the Social Responsibility of Technology Enterprises.

Additional features

Competition support: Provide funding and guidance for students participating in the MIT $100000 Entrepreneurship Competition and Harvard Social Enterprise Competition.

Dual Degree: Collaborate with the School of Engineering and Design to carry out "Enterprise Management+Technology" and "Innovation+Product Design" projects.

Internship guarantee: 100% of undergraduate students can obtain at least one industry internship opportunity, with internship partners located in innovation centers such as Silicon Valley, Boston, and Seattle.

Join the EU School of Business and Management

Leading the future of enterprise management and innovation!