Project Introduction

The international business program at EU Business School aims to cultivate business leaders with a global perspective by integrating cutting-edge theories, real-life case studies, and interdisciplinary innovation. This course emphasizes global supply chain management, international financial risk assessment, and cross-cultural negotiation, providing students with fundamental international business knowledge and cross-cultural communication skills. Practical platforms such as industry partnerships, overseas internships, and international case analysis further enable students to become global business professionals with a sense of social responsibility and innovative spirit.

Explore our project

1. Undergraduate courses (BIB)

Duration: 4 years full-time

Core courses:

International Trade Theory and Policy

Cross cultural management and communication

International Finance and Money Markets

Global Supply Chain and Logistics Management

International Commercial Law and Ethics

Feature:

Practice oriented: Addressing practical business challenges through "global business consulting projects" with multinational corporations.

Globalization: Compulsory overseas module, with exchange programs conducted at partner institutions such as ESSEC (France) and the National University of Singapore.

Innovation Lab: Access international market simulation and cross-cultural negotiation training tools to support startups.

2. Master's program

MBA (International Business)

Global Case Competition: Jointly organized with Massachusetts Institute of Technology, London Business School, and other top institutions.

Executive Mentor: Pair with leaders of multinational corporations to provide career guidance.

Duration: 1-2 years (full-time/part-time)

Courses: Global Strategic Management, Emerging Market Investment, Digital Trade, International Human Resources

Highlights:

Master of International Business (STEM)

Duration: 12 months

Skills: International market analysis, cross-cultural team management, global financial modeling, trade policy interpretation

Partners: Amazon Global Business, Goldman Sachs International Investment, Maersk Logistics, providing actual projects.

3. Doctoral Program (International Business PhD)

Duration: 3-5 years

Research areas: Global supply chain innovation, emerging market consumer behavior, multinational corporate social responsibility (CSR)

Advantage:

Industry cooperation: Joint research with Boeing International, Starbucks Global Headquarters, and other Fortune 500 companies.

International conferences: Academic exchanges are held annually in Europe and Asia, and articles are published in top journals.

Focus on the center

1. Global Business Research Center (GBRC)

Key points: Emerging market strategy, cross-border trade policy, and cross-cultural management.

Activity

Release the Global Supply Chain Trends Report cited by the World Economic Forum (WEF).

Host the North American European International Business Leaders Summit, bringing together governments and businesses from over 50 countries.

2. Institute of Cross Cultural Management

Mission: To cultivate cross-cultural communication skills from theory to practice.

Achievements:

Develop a cross-cultural negotiation simulation platform for use by over 50 universities worldwide.

Collaborate with UNESCO to promote cross-cultural education initiatives.

3. Emerging Markets Laboratory (EML)

Key measures:

Field research: Every year, students travel to Southeast Asia and Latin America to conduct market entry strategy research.

Entrepreneurship Incubation: Supporting students to design business models for emerging markets, has received over $1.5 million in funding.

Additional features

Career Acceleration: Lifetime alumni career services, including salary negotiation and promotion strategy guidance.

Dual Degree: Collaborate with law and engineering schools to offer courses in "International Business+Law" and "International Business+Technology".

Scholarship: 70% of international students receive tuition waivers, and top applicants receive full funding.

Join the EU School of Business and Management

Shaping the future of global business!