Project Introduction

The business management program at EU Business School aims to cultivate business leaders with a global perspective by integrating cutting-edge theories, real-life case studies, and interdisciplinary innovation. This course emphasizes data analysis, ethical decision-making, and cross-cultural communication, providing students with fundamental business knowledge and leadership skills. Practical platforms such as industry partnerships, entrepreneurial incubation, and international exchanges further enable students to become professionals with a sense of social responsibility and innovative spirit.

Explore our project

1. Undergraduate program (Bachelor of Business Administration)

Duration: 4 years full-time

Core courses:

Business Ethics and Social Responsibility

Financial Accounting and Reporting

Principles of Marketing

Operations Management

Global Business Environment

Feature:

Practice oriented: Solve practical business challenges through "enterprise consulting projects" with local companies.

Globalization: Compulsory overseas module, with exchange programs conducted at partner institutions such as ESSEC (France) and the National University of Singapore.

Innovation Lab: Using financial simulation and market analysis tools to support startups.

2. Master's program

Master of Business Administration

Global Case Competition: Jointly organized with Massachusetts Institute of Technology, London Business School, and other top institutions.

Executive Mentor: Pair with industry leaders and provide career guidance.

Duration: 1-2 years (full-time/part-time)

Direction: Strategic Management, Fintech, Sustainable Development, Digital Marketing

Highlights:

Master of Business Analytics (STEM)

Duration: 12 months

Skills: Python, R, Tableau, Machine Learning Fundamentals

Partners: Amazon, Microsoft, Deloitte, providing data-driven decision-making projects.

3. Doctoral Program (DBA)

Duration: 3-5 years

Research areas: Global supply chain innovation, consumer behavior psychology, corporate social responsibility

Advantage:

Industry cooperation: Joint research with Boeing, Starbucks, and other Fortune 500 companies.

International conferences: Academic exchanges are held annually in Europe and Asia, and articles are published in top journals.

Focus on the center

Entrepreneurship and Innovation Center (CEI)

Mission: To cultivate students' entrepreneurial spirit from concept to commercialization.

Achievements:

The funding obtained through the CUW Business Plan Competition exceeded 2 million US dollars.

30% of incubated startups have received Series A or higher financing.

2. Global Business Research Center (GBRC)

Key points: Emerging market strategy, cross-border trade policy, and cross-cultural management.

Activity

Release the Global Supply Chain Trends Report cited by the World Economic Forum (WEF).

Host the North American European Business Leaders Summit, bringing together governments and businesses from over 50 countries.

3. Leadership and Ethics Institute (LEI)

Key measures:

Ethical Decision making Seminar: Simulating Board Conflicts to Cultivate Critical Thinking.

Alumni mentors: Over 500 executives participated, covering finance, technology, and non-profit organizations.

Additional features

Career Acceleration: Lifetime alumni career services, including salary negotiation and promotion strategy guidance.

Dual degree program: Collaborate with law and engineering schools to offer courses in "Business+Law" and "Business+Technology".

Scholarship: 70% of international students receive tuition waivers, and top applicants receive full funding.

Join the EU School of Business and Management

Shaping the future of global business!