Project Introduction

The marketing program at the EU School of Business and Management aims to cultivate data-driven marketing leaders by integrating consumer behavior theory, digital marketing techniques, and brand strategy. This course emphasizes market analysis, creative planning, and cross channel integration, providing students with basic marketing skills and strategic execution abilities. Practical platforms such as industry partnerships, real case studies, and marketing competitions further enable students to become innovative professionals with analytical and creative advantages.

Explore our project

1. Undergraduate courses (BMKT)

Duration: 4 years full-time

Core courses:

Consumer Behavior and Psychological Analysis

Digital Marketing and Social Media Strategy

Brand Management and Communication

Market research methods

Global Advertising and Promotion Strategy

Feature:

Practice oriented: Develop omnichannel marketing plans for local brands through "customer marketing projects"

Technology integration: mandatory data analysis courses using Tableau, Google Analytics, and other tools.

Innovation Lab: Visit VR marketing simulation platform to test creative concepts.

2. Master's program

MBA (Marketing)

Duration: 1-2 years (full-time/part-time)

Courses: Digital Marketing, Luxury Brand Management, B2B Marketing, Non Profit Marketing

Highlights:

Global Case Competition: Co organized with Kellogg School of Management at Northwestern University, Columbia Business School, and others.

Industry mentor: Pair with executives from Amazon Advertising, Ogilvy, and other top companies.

Master of Marketing (STEM)

Duration: 10 months

Skills: Marketing Automation SEO、 Customer lifecycle management, A/B testing design

Partners: Google Meta、 Nike provides digital marketing programs and certifications.

3. Doctoral Program (Marketing PhD)

Duration: 4-6 years

Research Fields: Neuroscience of Consumer Decision Making, Application of Artificial Intelligence in Marketing, Sustainable Brand Strategy

Advantage:

Frontier research: Collaborating with the MIT Media Lab and the Stanford Institute for Behavioral Science on interdisciplinary projects.

Academic resources: Organize a seminar on "The Future of Marketing" with editors from Harvard Business Review and industry leaders.

Focus on the center

1. Consumer Behavior and Neuroscience Laboratory (CBNL)

Mission: To use neuroscience tools such as fMRI and eye tracking to uncover deep motivations in consumer decision-making.

Achievements:

Published the "Z-Generation Consumer Insights Report" and was named the "Most Influential Research of the Year" by Advertising Age.

Develop personalized marketing algorithms for Nike and Starbucks to improve customer retention rates.

2. Digital Marketing and Innovation Center (DMIH)

Key points: Metaverse marketing, social media influence analysis, programmatic advertising purchasing.

Activity

Organize a global digital marketing summit, gathering executives from Meta, TikTok, and other platforms.

Support student teams in developing marketing artificial intelligence tools, and winners will receive Google Cloud resources.

3. Brand and Social Impact Institute (BSII)

Key measures:

Public welfare marketing: Design brand strategies for non-profit organizations such as UNICEF's global fundraising activities.

Brand Ethics Seminar: Exploring Sustainable Development Challenges in the Fast Fashion and Technology Industries.

Additional features

Competition support: Provide funding and guidance for students participating in the Cannes International Creative Festival and the Effie Awards.

Dual Degree: Collaborate with the School of Communication and Computer Science to offer courses on "Marketing+Digital Media" and "Marketing+Data Analysis".

Internship guarantee: 100% of undergraduate students will receive at least one industry internship opportunity and collaborate with partners in marketing centers such as United Kingdom.

Join the EU School of Business and Management

Leading the future of marketing!